2026 Most Popular Online Master's Degrees in Sports Management
Our list of the most popular online master’s degree in sports management programs features accredited schools ranked by the number of online graduates, helping you identify the best options in the field.
Key Takeaways:
- Concordia University - Irvine has the most popular online M.S. in Coaching & Athletic Administration with over 200 graduates. It also offers the highest median graduate earnings among these alums at $72,096.
- American University has the lowest student-to-faculty ratio on our list of 10:1.
- Western Carolina University reports a 97% recommendation rate based on 71 students we've surveyed from this school.
You can review our full methodology to learn details.
2026 Most Popular Online Master's Degrees in Sports Management
| Rank | School | Graduates | Annual Tuition | Median Salary | Recommendation |
|---|---|---|---|---|---|
| Concordia University - Irvine | 237 | $16,761 | $72,096 | 91% | |
| University of Florida | 168 | 2 years, and the tuition per credit, which is ."> $9,900 | $69,717 | 91% | |
| Southeastern Oklahoma State University | 165 | $11,640 | N/A | 94% | |
| Arkansas State University | 146 | $12,416 | $46,236 | 90% | |
| Liberty University | 127 | $10,170 | $55,048 | 75% | |
| Southern New Hampshire University Online | 127 | $18,345 | $55,157 | 69% | |
| National University | 63 | $17,544 | N/A | N/A | |
| Texas A&M University - College Station | 58 | $24,090 | $58,359 | 96% | |
| Clemson University | 51 | $14,400 | N/A | 96% | |
| Canisius University | 44 | $30,195 | $65,585 | 90% | |
| Concordia University - St. Paul | 39 | $12,100 | $58,682 | 86% | |
| Endicott College | 31 | $22,893 | N/A | 92% | |
| University of West Georgia | 30 | 2 years, and the tuition per credit, which is ."> $7,300 | N/A | 83% | |
| American University | 29 | $33,239 | N/A | 90% | |
| Western Carolina University | 29 | $18,497 | N/A | 97% |
Choosing a Sports Management Master’s Online From Our List Above
Sports management isn’t just about loving the game. I involves leading organizations, optimizing sports programs, and shaping the experiences of athletes and fans. With online master’s degrees now a mainstream path into collegiate athletics, pro sports operations, community fitness leadership, and sport marketing, prospective students are often met with dozens of options that look similar on the surface.
Our list above looks specifically at the most popular online sports management and athletic leadership master’s degrees in the U.S., ranked by the number of graduates they produce. Especially since this is a field built on relationships, a more popular program can translate into a bigger, more active alumni network, deeper employer connections, and more peers working across the industry.
To give one quick snapshot of the list:
Over half of the programs have first-year retention rates above 80%. (This means that students tend to stay engaged after their first year.)
Earnings among graduates in this field can vary widely. Our top performers show median early-career earnings in the mid-$60Ks to low-$70Ks, which is competitive for sports administration roles.
And notably, a surprising number of programs have recommendation rates above 90%, reflecting strong student experiences backed by over 90,000 verified survey responses.
In the industry of sports management, it's all about who you know.
So, the master's in sports management programs that graduate larger cohorts are often the ones that offer bigger alumni networks as well as more employer familiarity (because hiring managers recognize programs that consistently produce talent).
You can also study sports management online at the bachelor's level. But if you're ready for graduate school, you can also check out our list of affordable online sports psychology master's programs.
What Recommendation Rates Say That Other Metrics Can’t
Recommendation rates can tell you what the day-to-day experience feels like from students with lived experience at these online schools.
If you are curious whether the school you're looking at is worth it, rest assured that this is a particularly strong list for recommendation rates. Ten out of fifteen schools on this list have recommendation rates at or above 90%. This simply means that the majority of graduates would tell someone like you yes, you should enroll.
Graduation and Retention: Other Data Signals of Strong Support
Even though graduation and retention rates come from institution-level data rather than the specific sports management program, they’re still powerful signals for anyone considering a master's degree online in this field.
Sports management attracts a lot of working professionals, current coaches, athletic staff, and career-changers who are balancing full-time jobs, night/weekend schedules, and sometimes seasonal athletic demands. So, students need more than just strong academic content, they need a program that is designed to support real life.
Below shows the schools from our list of popular online master’s degree in sports management programs that have the highest success rates in terms of staying on after the first year as well as seeing it through to completion.
Early Career Earnings For Graduates With a Sports Management Master's Online
Early career earnings in sports management vary, in part because graduates move into diverse environments. These can range anywhere from from campus athletics departments and community sports organizations to professional team offices and private sport businesses.
Still, the earnings data we do have reveals a meaningful pattern, which is that the strongest early salary outcomes tend to appear in graduate programs with either well-established brand recognition and employer networks, such as Florida, Clemson, and Texas A&M, or programs with very large and geographically distributed alumni bases, like Concordia University - Irvine and Liberty. The size and visibility of a program can create more networking touchpoints, and in sports management, those relationships often translate directly into job opportunities.
Among the programs on this list,
Concordia - Irvine stands out with median early-career earnings around $72,000, placing it among the highest reported outcomes.
The University of Florida also performs strongly, with graduates earning around $69,700 early in their careers.
Canisius shows earnings near $66,000, while Texas A&M graduates report around $58,000, consistent with pathways through intercollegiate athletics and event operations roles.
It’s also important to position these numbers in the broader context of national labor data.
The U.S. Bureau of Labor Statistics (BLS) reports that entertainment and recreation managers — a category that includes many roles in athletic administration, facility management, and sports program leadership — earn a median salary of (as of 2024). Meanwhile, agents and business managers for athletes and performers, a more competitive but visible segment of the field, report a median salary of about , with experienced professionals earning well above six figures in markets like New York and California.
So while early-career earnings among our programs may initially seem modest compared to headline-grabbing professional sports salaries, these numbers align with the early stages of a career ladder that has strong upward earning potential, particularly for graduates who build relationships, pursue internships or practicum experience, and step into roles with managerial responsibility.
Final Takeaways
Choosing a sports management master’s is ultimately about aligning your professional identity with the environments where you want to lead. The schools on this list vary in pace, philosophy, networking culture, and the kinds of roles their graduates tend to pursue, so finding your “best fit” comes from recognizing which programs feel closest to the work you want to be doing three to five years from now.
If you see yourself building teams, shaping player development, or mentoring athletes directly, look closely at programs where the coursework and faculty backgrounds lean toward coaching leadership and intercollegiate operations. If you’re drawn to the strategic side of sports — sponsorships, event design, brand partnerships, analytics, or revenue strategy — prioritize programs that emphasize sport business frameworks and direct ties to professional organizations. And if your interest sits somewhere in the middle, the programs with flexible concentrations or customizable practicum experiences may offer the widest runway for career exploration.
It’s also worth recognizing that this is a field where career growth tends to accelerate through visibility: internships, volunteer experience, graduate assistantships, club and league roles, tournament operations placements, and advising relationships all carry weight. The degree opens the door, but the relationships you build during your master's are what often determine where you land.
FAQs About Online Master's Degree Sports Management
Can You Get a Sports Management Master's Degree Online?
Yes, you can earn an online sports management master's degree.
Online degrees are just as respected as traditional, on-campus programs. With distance learning, you'll primarily study through a digital learning management system (LMS), with coursework, tests, and classroom discussions all being conducted online.
Before deciding on a school, make sure that it is an accredited online institution. This illustrates that the U.S. Department of Education (or another regional accreditation service) has verified a school's coursework, faculty, facility, and general educational standards.
Importantly, all of OnlineU's recommended schools are accredited throughout the site.
The (COSMA) is an external agency that accredits sports management master's programs online and otherwise.
What Is an Online Master’s in Sports Management and How Does It Work?
By pursuing a degree in sports management, you'll discover the business side of professional, collegiate, and amateur athletics. This degree aims to prepare you with the skills needed for the delicate negotiations associated with athletic contracts, launching marketing campaigns for sports brands, managing stadium operations, and the financial management of sports teams.
The top online sports management master's programs require a thesis paper or similar project, where you'll be asked to dissect a relevant sports topic using an evidence-based approach. These programs usually take one to three years to complete 30 or more credit hours. Undergraduate degrees — especially a bachelor's degree in sports management — are generally required to be accepted into a master's in sports management.
Many sports management professionals start off as entry-level equipment managers, program coordinators, or sports marketing associates at a local high school or youth league after college graduation. During an online master's degree in sports management, you'll likely be required to attend an internship or mentorship with a team or organization. This will give you a step up above those who only hold a bachelor's degree with no experience.
What Are the Admission Requirements for an Online Master’s in Sports Management?
In order to study in a master's program in sports management online, you'll need to complete several requirements before a college will accept you. Generally, most programs require a minimum 2.75 to 3.0 GPA and a bachelor's degree in a relevant field.
Work experience may also be considered, especially if you have experience working in sports leagues or directly with athletes. This will be particularly helpful if a school asks for letters of recommendation as part of your admissions requirements. Once accepted into a program, you'll be required to complete core and elective coursework alongside a capstone or thesis project on a sports topic that interests you.
Read about the most affordable online sports psychology master's degrees to learn more about the psychology science of sports. You can also explore the best online physical education master's degrees.
Is the GRE Required for Sports Management?
The Graduate Record Examination (GRE) is a standardized test that some graduate schools require before you're admitted. However, not every master's degree in sports management requires these scores. Many colleges put less emphasis on standardized testing by taking a more holistic approach to your experience and education.
Requirements always vary by school, which is why it's important to check your institution's officially listed requirements before applying.
Is GMAT Required for Sports Management?
The Graduate Management Admission Test (GMAT) is another standardized exam that is not necessarily required to be accepted into a sports management masters degree. Similar to the GRE, the GMAT's importance in the admissions process comes at the school's discretion.
What Courses Are Typically Included in an Online Master’s in Sports Management Program?
Coursework in a master's in sports management online degree covers the financial, organizational, legal, ethical, and marketing aspects of professional, collegiate, and amateur sports. You'll likely start with general business and finance courses to learn the terminology and basic operational aspects of these subjects. From there, you'll go into more specialized courses and learn how to apply your existing knowledge to a sports environment.
Here are five common core courses found in sports management master's:
- Sports Marketing: This course covers the theoretical understanding and practical skills needed to create a sports brand, launch advertising campaigns, secure sponsorship deals, and facilitate licensing agreements. It will also look at how these facets relate to the sports broadcasts and sporting goods industries.
- Sport Ethics: Sports managers are also team leaders. Therefore, Sports Ethics is an important course in teaching you how to consider the moral dilemmas that professionals encounter both on and off the field. You'll look at performance-enhancing drugs, sportsmanship, race, gender, and the media.
- Sports Events and Community Development: This course identifies the impacts and legacies of athletic events on communities. You'll look at the processes leading up to events, such as bidding and preparation, before comparing the post-event effects on both local and neighboring communities.
- Technology of Sport: This class explores the way technology impacts sport at every level, including on-field athletics and in the world of sports business. You'll look at the devices used to train, protect, test, and enhance athletic performance as well as the tools that empower sports business leaders.
- Sports Business and Finance: This course provides an overview of the industry marketplace. You'll use practical finance tools to forecast budgets and utilize operational practices to keep projects on tracks. Often, there are discussions about what it means to practice fiscal responsibility in the world of sports management.
What Kind of Careers Are There in Sports Management?
Numerous roles are needed to create a functioning sports league, competitive team, or related sports business. With a master's in sports management, you'll be well-equipped to join a sports company's marketing, operations, or finance department at the managerial level.
Let's take a closer look at some of the job opportunities that are available for sports management graduates at the master's level:
- oversee a university's sports programs, including facility operations, allocating athletic resources, organizing program finances, and ensuring the athletic program is aligned with the school's academic goals. Master's degrees may be expected for upper-level university employment.
- handle the transactions between an athlete and their employers. In the case of sports managers, they negotiate contracts with sponsors, league unions, team managers, and the leagues themselves. They may also organize schedules for public appearances and oversee large business transactions. 17% of O*Net respondents said a master's degree was required for their roles. This position is expected to see much higher job growth than most occupations.
- use their skills and knowledge in brand identity and event promotion in order to create effective marketing campaigns for sports teams, players, and organizations. They create advertising content, find new sources of revenue online, and secure sponsorships that align with the brand's identity. According to O*Net, 24% of professional marketing managers say their employer requires a master's degree.
- oversee the daily operations of sports stadiums, gyms, athletic centers, and arenas. They're responsible for monitoring the facility's finances and inventory levels, onboarding team members, creating guest relations processes, ordering sports equipment, and maintaining the grounds — whether it be outdoor football fields or hardwood basketball courts.
Is Sports Management a Growing Field?
Sports and entertainment go hand-in-hand. For this reason, the Bureau of Labor Statistics (BLS) has aligned the two in their analysis of the growth of this unique industry. From 2022 to 2032, the BLS reports that sports and entertainment will see an average of approximately . This includes roles for professional athletes, coaches, event producers, and other sports officials.
Is There Money in Sports Management?
The BLS outlines the wage average for those who work in the sports industry writ large. Their findings show that the median salary falls at , just over the median salary for all occupations at $49,500.
Is a Master's in Sports Management Worth It?
Earning a sports management master's online can set you up for a fruitful career in a growing field. With a defined career path, you can benefit from a role that fits your academic strengths and passions in the industry.
Let's take a look at some of the pros and cons of obtaining your master's in sports management:
Potential Benefits
- Join a thriving industry with a growing job outlook. According to BLS, there are 132,920 professionals currently working in . Furthermore, 106,800 professionals are expected to join the in the next ten years.
- Learn skills that will benefit you in other industries. If you decide to pursue a career outside of sports and athletics, the team management and finance training you earned in your master's program will prepare you for a role in business.
- Get the chance to work with high-profile athletes. With the credibility that comes with a master's degree in sports management, you'll be more likely to start your career with a prominent organization, such as the NFL, NBA, or NHL.
Potential Drawbacks
- Sports managers often work outside of the normal 9 to 5. Sports games at amateur and professional levels often occur during weekday evenings. As a facility manager, athletic director, or equipment manager, you'll likely be required to work unusual hours.
- The gender pay gap goes beyond professional athletes. It's well-documented that female athletes receive significantly less than men. However, according to a , professional women in the sports industry earn $0.82 for every $1 that men earn.
- Many sports management roles do not require a master's degree. Graduates of bachelor's programs can secure some of the same roles as master's students.
Sports is a growing field with a higher job growth outlook than other industries. The salaries are wide-ranging, with entry-level roles falling below the national average. Even the best sports management graduate programs can't guarantee a high-paying job. However, with salaries ranging from $49,000 on average to over $200,000 at the executive level, a master's degree will give you a better chance of earning a six-figure wage.
Similar degrees, such as a master's degree in health education, may allow you to work in sports or athletics, but a sports management program is ideal for students interested in joining a sports organization or sports league. Graduates can go on to land an exciting role working alongside professional athletes, where they may spend their days inside football arenas or soccer stadiums.
Is a Sports Management Degree Easy?
Some sports management master's programs may require you to take difficult classes in biology and physical therapy, corporate accounting, and public speaking. Depending on your strengths, these are often seen as tough classes to pass. In general, sports management master's coursework can be considered easier than other degrees at the graduate level simply because most students have a passion for sports and athletics. Being enthusiastic about your studies makes you more eager to understand the subject matter.
Student Reviews of Online Sports Management Programs
Wayne State University is a good institution to further your education. With this being said, the school still needs to hone in a understanding of the financial needs of students with less fortunate circumstances. The expensive housing, high priced parking, limited grants, and scholarships make attending this university very difficult. Staff has had a strong history towards radicalism and some administrators are grossly racist and implacable. Iniquity and favoritism is found in instructors especially... Read More
Review Date: 3/3/2017
Would Recommend: Yes
Helpful for Career: No
The campus is attractive and I found there were many caring faculty and staff members. The amount of resources that are available to the students is far from none. There are plenty of diverse people to make connections with on campus to better your career path. The environment is very beautiful and the community is very nice. Even with the location of the school you still get a good vibe of it being a college town, and for the athletes they have the support from the community at all the home events.... Read More
Review Date: 9/20/2016
Would Recommend: Yes
Helpful for Career: No
This is a very good program that will help prepare you to be an athletic administrator. I like that the program took the things you needed to learn and tied them into an athletic theme. All my professors have been very helpful and the system is easy to use. I also like the fact that I didn't have to take the GRE to get into the program.
Review Date: 2/14/2017
Would Recommend: Yes
Helpful for Career: No
Northcentral University is a 100 percent online. All instructors have doctorate degrees and are very knowledgeable in their field. This unique University allows one to one mentoring. Classes began every Monday so there is no wait time. Apply on ncu.edu
Review Date: 9/16/2016
Would Recommend: Yes
Helpful for Career: No
One of the top four co-op programs in the country and there are some pretty cool opportunities here, but the school won't hold your hand to find them. Some of the professors are very helpful if you put forth the effort. Be prepared for incredibly dense curricula
Review Date: 11/30/2016
Would Recommend: Yes
Helpful for Career: Yes
I am in my first semester at Lasell College pursuing a Masters of Science in Sport Management. I have already communicated with my professors more in this program than I did with all of my undergraduate professors combined so I love that the communication is so open. There are so many resources available to students and everyone there does a great job of making those known and accessible. The only con is that I am doing the online program so I am unable to actually be on campus. The online format... Read More
Review Date: 2/25/2015
Would Recommend: Yes
Helpful for Career: No
I had a really awesome outreach guy here in Arizona. He was a big Marine guy who was extremely helpful and was always there when I called or emailed him. I think he covered Arizona and Nevada maybe Utah. But after he left the service was complete crap! The old guy they have working this area is useless and no one helped out like the big. Take your chances now I guess. But my thanks to Marty for being there for me.
Review Date: 11/26/2016
Would Recommend: No
Helpful for Career: No
This graduate program is perfect for me because it is entirely online which fits my schedule perfectly because it allows me flexibility with when I complete my assignments during the week. Every professor I've had has been great and they're always willing to help whenever I reach out, they're also very understanding when it comes to personal issues that may prevent me from submitting work on time. In addition to this my adviser has helped to ensure that this whole program has been a breeze for me... Read More
Review Date: 4/23/2015
Would Recommend: Yes
Helpful for Career: No
My program is accessible yet challenging. It allows me to immediately apply what I am learning in my classes to my current jobs. Unfortunately, since the social interaction is low, I do find it difficult to establish connections with the professors and students as quick as I would in a classroom setting.
Review Date: 3/24/2014
Would Recommend: Yes
Helpful for Career: No
I feel there are only pros of my graduate program. The curriculum will prepare me for a career in intercollegiate athletics.
Review Date: 6/14/2013
Would Recommend: No
Helpful for Career: No
After graduating from college, I struggled to find a graduate school that would accept me due to my GPA not being a 2.75. Thankfully, I found NCU. The classes were well organized, the first class I completed focused on time management and how to value your greatest asset in life. I still use skills taught in that course nearly 10 years later! The staff support was great, I was able to complete the program in 18 months. Soon after completion, I began working in education as a teacher. From day one,... Read More
Review Date: 6/28/2021
Would Recommend: Yes
Helpful for Career: No
Drexel was an amazing experience. I enjoyed the fact that I was taking classes who were on and off campus. I believe this gave me a deeper experience. The faculty were incredible and experts In the field while they were actively doing what they were teaching. They gave me guidance on how to pursue my career, and helped me connect with others in the field. They were using technology that allowed me to interact with my cohort while being away from campus, and I never felt like I couldn't reach my advisor... Read More
Review Date: 9/8/2016
Would Recommend: Yes
Helpful for Career: Yes
Despite graduating in a class that was affected by COVID, the opportunities I had as a Sport Management student at FSU were truly unmatched. I got to intern for athletics in a few different areas and gain a better understanding of where in the industry I would like to be. The fact that my classes were primarily remote did make it hard to network with my fellow students, but that's not the schools fault, that's just a symptom of being in school during COVID. That was honestly my biggest gripe with... Read More
I did undergrad at FSU, as an Entrepreneurship major though and feel like these two degrees gave me the push and confidence I needed to start my own business and become a successful freelance creative in the sports and entertainment space.
Review Date: 1/14/2026
Would Recommend: Yes
Helpful for Career: Yes
Northeastern University is the best place to join to gain experience and knowledge for future success. They have several undergraduate and graduate programs that are incredible. The school prepares you thoroughly to approach all problems and have great critical thinking skills. There's also the ability to easily connect and converse with alumni and faculty. An education at Northeastern goes way beyond the classroom walls. There are incredible opportunities for undergraduate and graduate, hands-on,... Read More
Review Date: 3/29/2017
Would Recommend: Yes
Helpful for Career: Yes
The University of Washington and their Intercollegiate Athletic Leadership program is great for anyone interested in sports administration. The program has guest speakers from all over nation give us insight about the business. Also the hands on internship gives students great ideal work experience. I believe the program will prepare me greatly in the sports business. I absolutely adore UW's scenery, there is a great view of the mountains and the lake. When it snows I feel like I'm going through... Read More
Review Date: 2/21/2017
Would Recommend: Yes
Helpful for Career: No
Neumann University offered a hybrid curriculum consisting of classroom and online work. The professors were very helpful towards creating a space for learning. The professors combined their lectures with group and individual projects. This allowed each student the opportunity to express their thoughts and share their ideas. My professors also went beyond the average expectations of teaching by connecting me with resources that allowed me to dig deep into lessons and projects. These resources led... Read More
Review Date: 5/14/2017
Would Recommend: Yes
Helpful for Career: Yes
Overall a good school to attend. It costs a lot but for the creative mind, it's worth it.
Review Date: 11/13/2013
Would Recommend: Yes
Helpful for Career: No
Millersville had a great M.Ed in Sport Management program. A great option for anyone looking to get involved in anything athletic whether in business or an academic setting. The courses provided experiences that could easily translate into the future workplace. I was coaching at the collegiate level while I was enrolled and many items that we learned directly pertained to my career at the time.
Review Date: 3/5/2017
Would Recommend: Yes
Helpful for Career: No
When I began my career at Southern New Hampshire University, I enrolled in the Sport Management program because I was interested in opening my own personal training studio. What I loved about the program was that I got hands on, real world experience. The school is affiliated with every major league sports organization in the New England area. I was able to connect with each organization as a way to learn about sport and the business. Once I completed my degree, I shifted my plans and have been teaching... Read More
Review Date: 6/26/2017
Would Recommend: Yes
Helpful for Career: Yes
Being apart of the Florida Atlantic University Sports MBA program has been life changing. Not only are we ranked within the top five(5) Sports MBA Programs in America we are also top three(3) in the state of Florida. The program has allowed me to take what I have learned in the class room and bring into real world experiences with ease due to the fact that our curriculum revolves around what is being dine in the industry as we speak today. At FAU we also have an amazing support staff. Our Director,... Read More
Review Date: 2/21/2018
Would Recommend: Yes
Helpful for Career: No