2026 Best Online Marketing Degrees
Browse highly rated online marketing bachelor's degrees using feedback from verified students.
Why Trust Us?
- 90,000+ Verified Student Reviews
- Manually Researched Tuition
- 200+ Expert Interviews
- 1,800+ jmcomicÂţ»s
- 30,000+ Online Degrees
The best online marketing degree will teach you how to understand audiences, build brands, and turn market insights into effective campaigns. We provide reviews from former students to help bring the day-to-day reality of each program into your comparison.
Key Takeaways:
- Student satisfaction is strong across most of this ranking, with 9 of the 15 schools earning ratings above 4.0, and five receive 100% recommendation rates.
- Some of the strongest marketing earnings come from relatively inexpensive programs. Utah Valley, Utah State, UF, and WGU all cost under $9,000 annually and report median salaries above $75,000.
We also spoke with a digital marketing specialist who earned a BBA in sales, distribution, and marketing operations. She provides guidance to prospective students in the field.
How We Rank "Best" Schools
The OnlineU research team verifies that only institutionally accredited schools offering at least one fully online bachelor's in marketing degree make the cut. On top of that, schools must also have at least five verified student reviews and an aggregate rating of 2.5+ on a five-point scale. While some of our rankings include partner schools, every school is evaluated using the exact same criteria.
We prioritize the most relevant student feedback by starting with reviews tied to the exact program and degree level. If too few bachelor's in marketing qualify, we gradually expand the review pool to include related programs or other degree levels, while preserving the most program-specific results at the top of the list. This process continues until all eligible review data has been considered.
2026 Best Online Marketing Degrees
| Rank | School | Review Rating | Recommendation | 100% | $5,100 | N/A |
|---|---|---|---|---|---|---|
| Lindenwood University | 4.32 / 5 | 100% | $15,750 | $51,188 | ||
| Utah Valley University | 4.25 / 5 | 100% | $8,310 | $81,525 | ||
| University of Wisconsin - Whitewater | 4.25 / 5 | 86% | $12,750 | $68,927 | ||
| Columbia Southern University | 4.2 / 5 | 88% | $8,340 | N/A | ||
| Temple University | 4.19 / 5 | 100% | 89% | $7,831 | $77,882 | |
| Arizona State University, Online | 4.03 / 5 | 90% | $17,400 | $80,113 | ||
| University of Florida | 4.03 / 5 | 81% | $3,357 | $75,201 | ||
| Full Sail University | 3.99 / 5 | 88% | 100% | $10,994 | $45,416 | |
| Fort Hays State University | 3.83 / 5 | 80% | $7,951 | $60,743 | ||
| Purdue Global | 3.82 / 5 | 80% | $11,130 | N/A | ||
| University of Phoenix | 3.79 / 5 | 73% | $11,940 | $58,812 | ||
| Western Governors University | 3.76 / 5 | 75% | no set meeting times, group projects, exam dates, or term-based start schedule, allowing students to begin at any point in the year and progress independently. Student Review Summary: Reviews of California Coast University are overwhelmingly positive, with learners praising its self-paced structure, low tuition, flexible payment plans, and responsive staff. Many say it fits demanding work and family schedules while still delivering rigorous coursework, extensive writing, challenging open-book or proctored exams, and practical career value. Several report promotions, salary gains, certification eligibility, and employer recognition after graduating. Credit transfer and accreditation remain the clearest concerns: some reviews warn that nationally accredited credits may not transfer smoothly or support certain licensure paths. A few also cite limited instructor interaction, uneven feedback, delayed thesis support, and the requirement to fully pay tuition before receiving a degree. This is an AI-generated overview of real student feedback submitted to OnlineU, highlighting common themes and insights. The summary was reviewed for accuracy.
#2 4.32 / 5 Overall Rating 100% Recommend 86% Helpful for Career Online Degree: What Sets This Program Apart:
1 Student Review for Bachelor's in Marketing Degrees Anonymous, Graduated 2010 Overall Rating: 4/5 I enjoyed being close to home but living on campus. The professors are very knowledgeable and fair but strict to teach you how to survive in the real world after graduation. The campus is so beautiful and lively. I also enjoyed sharing the campus with... Read More Student Review Summary: Reviews of Lindenwood University are largely positive, driven by strong ratings and frequent recommendations. Students consistently praise small classes, approachable professors, and practical instruction that feels relevant to work, licensure, and career preparation. Many value flexible formats, evening schedules, short terms, satellite locations, and online options that make attendance manageable for working adults, parents, transfers, and out-of-state learners. Students also mention a welcoming community, diversity, mentorship, and meaningful networking. Criticisms center on uneven administration: slow grading, poor communication, advising turnover, limited graduate support, housing issues, outdated technology, accessibility concerns, weak career services, high tuition, and inconsistent program rigor across locations. This is an AI-generated overview of real student feedback submitted to OnlineU, highlighting common themes and insights. The summary was reviewed for accuracy.
#3 4.25 / 5 Overall Rating 100% Recommend 78% Helpful for Career Online Degree: What Sets This Program Apart:
1 Student Review for Bachelor's in Marketing Degrees Dillon, Graduated 2024 Overall Rating: 5/5 UVU is a fantastic school. While getting my business degree, I worked with great students and excellent educators with real world, business experience. I learned so much and felt adequately prepared to enter the workforce after attending here. UVU is... Read More Student Review Summary: Reviewers describe Utah Valley University as a practical, career-focused school where accessible professors, small-feeling classes, and hands-on learning often translate into job readiness, graduate-school preparation, and strong instructor relationships. Many praise flexible scheduling, online options, affordable tuition, scholarships, and facilities that support working adults. Students also note a supportive culture, tutoring, advising, and real-world projects that build confidence and accountability. The main criticisms center on overcrowding, difficult parking, a sprawling campus, inconsistent professor quality, outdated courses, weak responsiveness in some departments, financial aid frustrations, and concerns that a few classes lack rigor or clear expectations. This is an AI-generated overview of real student feedback submitted to OnlineU, highlighting common themes and insights. The summary was reviewed for accuracy.
#4 4.25 / 5 Overall Rating 86% Recommend 100% Helpful for Career Online Degree: What Sets This Program Apart:
Student Review Summary: Reviews portray UW-Whitewater as a well-regarded, affordable campus that balances a small-town feel with substantial opportunities. Many describe approachable professors, small classes, and unusually strong one-on-one support from faculty, advisors, and even administrators. You also see repeated praise for updated facilities, accessibility, transfer friendliness, and the ease of joining sports, clubs, and campus events that lead to close friendships and a strong sense of belonging. Career preparation stands out through internships, hands-on learning, and job readiness. Criticisms are narrower but notable: some departments feel underfunded or still developing, course quality can vary by instructor, and certain group-project experiences were frustrating. This is an AI-generated overview of real student feedback submitted to OnlineU, highlighting common themes and insights. The summary was reviewed for accuracy.
#5 4.2 / 5 Overall Rating 88% Recommend 84% Helpful for Career Online Degree: What Sets This Program Apart:
Student Review Summary: Reviews are largely favorable, driven by high ratings and repeated praise for flexibility, affordability, and responsive support. Many reviewers say the format works especially well around full-time work, military service, parenting, travel, and irregular schedules. They frequently mention included or low-cost books, generous transfer credit policies, helpful advisors, and coursework that is more writing- and research-intensive than expected, with heavy APA requirements and few group projects. Criticism centers on inconsistent professor quality, generic or minimal feedback, slow refunds or financial aid issues, confusing advising, proctoring frustrations, and long-running concerns about credit transferability, recognition, and the school’s past national accreditation status. This is an AI-generated overview of real student feedback submitted to OnlineU, highlighting common themes and insights. The summary was reviewed for accuracy.
#6 4.19 / 5 Overall Rating 100% Recommend 71% Helpful for Career Student Review Summary: Reviewers describe Temple University as a generally worthwhile choice defined by strong academics, approachable professors, and unusually rich access to hands-on learning, internships, research, study abroad, and Philadelphia-based networking. Many say the size creates both breadth and a smaller-community feel through honors, cohort, or department-level support. Diversity, flexibility for commuters and working adults, and career-relevant experiences stand out. Recurring frustrations center on administrative inefficiency, especially financial aid, advising, registration, and outdated communication. Safety concerns about the surrounding neighborhood appear often, though many note a secure campus presence. Some also cite weak career guidance, housing limitations, heavy workloads, and uneven value. This is an AI-generated overview of real student feedback submitted to OnlineU, highlighting common themes and insights. The summary was reviewed for accuracy.1 Student Review for Bachelor's in Marketing Degrees Samantha Haveson, Graduated 2016 Overall Rating: 4.5/5 Temple University was a great place to thrive both personally and professionally. The University embraces diversity both in and outside the classroom with a set of faculty committed to each and every students growth. I am pleased to know that I am an... Read More
#7 4.09 / 5 Overall Rating 89% Recommend 78% Helpful for Career Student Review Summary: Reviews of Utah State University are overwhelmingly favorable, with students most often praising approachable professors, strong advising, affordable tuition, and a close-knit campus in Logan that feels safe, scenic, and community-oriented. Many say small classes, responsive faculty, and hands-on or career-aligned learning made them feel well prepared for work or further study. Online and broadcast courses are repeatedly described as flexible and unusually effective for working adults and distance learners. Criticism centers on inconsistency across departments: some students report weak teaching, underwhelming rigor, poor administrative communication, limited funding, and certain pathways that feel overly theoretical or less connected to clear job outcomes. This is an AI-generated overview of real student feedback submitted to OnlineU, highlighting common themes and insights. The summary was reviewed for accuracy.
#8 4.03 / 5 Overall Rating 90% Recommend 80% Helpful for Career Student Review Summary: Reviews of Arizona State University, Online trend positive but divided. Many describe strong flexibility for working adults, military families, parents, and transfer learners, praising the user-friendly portal, accelerated courses, responsive professors, and support from advisors, tech help, and financial aid. Several say the online format matched on-campus rigor and helped them finish faster without pausing work. The sharpest criticisms focus on value: high tuition, extra fees, prerecorded lectures, limited live interaction, and compressed 7.5-week courses that feel especially punishing in technical subjects. A recurring concern is inconsistent advising, slow grading, uneven instructor engagement, and degrees that did not clearly translate into jobs. This is an AI-generated overview of real student feedback submitted to OnlineU, highlighting common themes and insights. The summary was reviewed for accuracy.3 Student Reviews for Bachelor's in Marketing Degrees Stephanie Morgenstern, Graduated 2001 Overall Rating: 5/5 ASU is a beautiful campus, with the ability to easily support a large student population. The campus feels like a tight community tucked neatly into a square mile, with all the benefits of a large school. It's clear from walking around campus that revenue... Read More Kayla Kuzniar, Graduated 2015 Overall Rating: 4/5 Arizona State University is doing the best it can to prepare students for future careers in their fields. However, many of their courses/professors are outdated, which makes students less than ideally prepared for their careers. This may have just been... Read More Embam, Graduated 2014 Overall Rating: 5/5 College was by far the greatest experience of my entire life
#9 4.03 / 5 Overall Rating 81% Recommend 88% Helpful for Career Student Review Summary: Reviews portray University of Florida as a high-value, high-energy experience shaped by strong academics, intense school spirit, and an unusually powerful alumni network. Many students praise approachable professors, abundant clubs, research, internships, mentoring, and career connections that led to jobs, graduate study, or confidence in the workforce. The large-campus setting is seen as both a strength and a drawback: it offers breadth, diversity, major sporting culture, and countless resources, yet can leave students feeling anonymous in huge classes. Common complaints include weak advising, inconsistent administration, limited financial aid, parking and safety concerns, online communication problems, and some programs lacking practical preparation. This is an AI-generated overview of real student feedback submitted to OnlineU, highlighting common themes and insights. The summary was reviewed for accuracy.2 Student Reviews for Bachelor's in Marketing Degrees Alicia Salmon, Graduated 2001 Overall Rating: 5/5 Through the outstanding faculty and tutoring available at the campus, I was able to achieve my undergraduate degree in 5 years, only because I took off one semester, and did coursework at local colleges. The University of Florida provided the framework... Read More Mitchell, Graduated 2017 Overall Rating: 3/5 I greatly regret not going to a smaller, more rigorous, school. Aside from the amazing football games and fun things to do in a college town, the education was lackluster. I learned more from starting a charitable movement and running it for 3 years than... Read More
#10 3.99 / 5 Overall Rating 88% Recommend 75% Helpful for Career Student Review Summary: Reviews describe a sharply divided experience, though the overall pattern leans positive because many reviewers gave high ratings for flexible online scheduling, accelerated one-class-at-a-time pacing, industry-experienced instructors, practical projects, networking, and included equipment. Supportive faculty, recorded lectures, and career-relevant assignments were often cited as reasons reviewers felt more confident and job-ready. The strongest complaints center on very high tuition, heavy debt, inconsistent instructor responsiveness, outdated or third-party teaching materials, weak career placement, and limited credit transferability. A notable takeaway is that satisfaction often depended on self-motivation: reviewers who thrived independently valued the pace, while others felt they were paying to teach themselves. This is an AI-generated overview of real student feedback submitted to OnlineU, highlighting common themes and insights. The summary was reviewed for accuracy.1 Student Review for Bachelor's in Marketing Degrees Madison, Graduating 2028 Overall Rating: 5/5 Overall, I have loved my experience at Full Sail University in the Sports Marketing and Media Bachelor's because it has taught me real-world problems and how to solve them. The instructors are very responsive and want nothing more than for me to succeed.... Read More
#11 3.86 / 5 Overall Rating 100% Recommend 67% Helpful for Career Student Review Summary: Reviews for East Tennessee State University are predominantly positive, driven by strong ratings and frequent recommendations. Students consistently praise approachable professors, small classes, supportive faculty, and a friendly campus culture that feels personal rather than overwhelming. Many also value affordability, in-state pricing, flexible online options, and a scenic location with strong community appeal. Several reviews note meaningful mentoring, research, clinical, and career-building opportunities when students take initiative. Recurring frustrations center on weak advising, confusing financial aid, limited communication, outdated technology, cramped space in some areas, uneven engagement in class, and concerns about job placement, scheduling, or post-graduation return on investment. This is an AI-generated overview of real student feedback submitted to OnlineU, highlighting common themes and insights. The summary was reviewed for accuracy.1 Student Review for Bachelor's in Marketing Degrees Chloe, Graduated 2020 Overall Rating: 3/5 My experience at ETSU was overall positive, however I wished there was a greater variety of clubs and other campus-based activities. Plus, my college experience was atypical due to closure of campus as a result of the COVID-19 pandemic. The transition... Read More
#12 3.83 / 5 Overall Rating 80% Recommend 80% Helpful for Career Student Review Summary: Reviews of Fort Hays State University are largely favorable, driven by strong ratings and frequent praise for affordability, flexible online delivery, and supportive professors who are often described as responsive, caring, and invested in helping students finish on time. Many reviewers value the small-community feel, manageable but challenging coursework, and the ability to balance school with work or family responsibilities. Distinctive positives include strong advisor relationships, career preparation, and accessible virtual options. Negative feedback centers on inconsistent advising, slow or unresponsive student services, financial aid and registrar frustrations, uneven instructor quality, outdated online materials, and some programs feeling too generic or disconnected from career goals. This is an AI-generated overview of real student feedback submitted to OnlineU, highlighting common themes and insights. The summary was reviewed for accuracy.
#13 3.82 / 5 Overall Rating 80% Recommend 84% Helpful for Career Student Review Summary: Reviews of Purdue Global are sharply divided, but the overall pattern leans negative because low ratings heavily cluster around administrative problems. Many reviewers praise flexible online scheduling, supportive advisers, responsive professors, and coursework that feels rigorous, writing-intensive, and manageable for working adults, military members, and parents. Several also value transfer credit options, portfolio credit, seminars, tutoring, and practical instruction. The strongest complaints focus on financial aid errors, inconsistent answers across departments, delayed disbursements, hidden or confusing fees, transcript and enrollment mistakes, and poor communication. Some also question credit transferability, career outcomes, clinical placement support, and whether the school delivers enough value for the cost. This is an AI-generated overview of real student feedback submitted to OnlineU, highlighting common themes and insights. The summary was reviewed for accuracy.
#14 3.79 / 5 Overall Rating 73% Recommend 76% Helpful for Career Student Review Summary: Reviewers describe a highly polarized experience shaped by flexibility and self-direction on one side, and administrative frustration on the other. Positive feedback centers on convenient online scheduling, rigorous paper-heavy coursework, responsive instructors or advisors in some cases, and useful support tools such as tutoring, writing help, and tech support. Many said the format worked well for full-time workers, parents, and military learners, and some credited it with promotions, salary gains, or finishing long-delayed degrees. Negative reviews focus heavily on high tuition, surprise charges, confusing financial aid, shifting advisors, weak transferability, uneven teaching quality, excessive group work, and doubts about employer recognition or career payoff. This is an AI-generated overview of real student feedback submitted to OnlineU, highlighting common themes and insights. The summary was reviewed for accuracy.4 Student Reviews for Bachelor's in Marketing Degrees Alicia Gillum, Graduated 2012 Overall Rating: 4.5/5 University of Phoenix's online degree program allowed me to purse a dream while working full time. The ease of online learning was lots of work but paid off as I achieved an education that has helped me advance in my career. I am now about to purse an... Read More Julio Rivera, Graduated 2015 Overall Rating: 4/5 The University of Phoenix provided me with an option to complete my bachelor's degree while working full time and supporting myself. The pace and content of the courses allowed me to stay stimulated and competitive in my career field. I am currently enrolled... Read More Brittany, Graduated 2018 Overall Rating: 5/5 I understand that not everyone is going to have a great experience with the UoP. I went to the traditional college environment in 2010 and i hated to love it. Each class at UoP is 5 weeks long. Monday is the last day of each class after the 5 week s is... Read More
#15 3.76 / 5 Overall Rating 75% Recommend 64% Helpful for Career Student Review Summary: Reviews of Western Governors University are broadly positive, with many students praising the low flat-rate tuition, included digital materials, and the ability to accelerate dramatically while working full time or managing family responsibilities. Students often say the model rewards self-discipline, independent learning, and prior experience, and several report promotions, salary increases, or faster career mobility after finishing. Common frustrations center on mandatory mentor calls, inconsistent third-party grading, vague rubrics, limited live instruction, proctoring or technical issues, and concerns about transferability, pass-fail transcripts, and occasional administrative or licensure-placement complications. Students repeatedly stress that the format is effective, but not forgiving for those needing structure. This is an AI-generated overview of real student feedback submitted to OnlineU, highlighting common themes and insights. The summary was reviewed for accuracy.16 Student Reviews for Bachelor's in Marketing Degrees seeshine, Graduated 2022 Overall Rating: 5/5 I have attended four brick-and-mortar schools over the years in an attempt to finish my Bachelor’s, and each time I would get frustrated with the slow pace and bureaucracy and “take a break.” I researched WGU obsessively for a few months before applying.... Read More Sean Champagne, Graduated 2014 Overall Rating: 5/5 A good degree on the resume. Worked for tech companies all over Seattle including Amazon with this degree. No regrets. It’s not as easy as showing up, you put in real work with all your down time while you’re working your job. Get your AA then transfer... Read More Michael B.S. Marketing Management, Graduated 2019 Overall Rating: 5/5 I love this school. You pay one price per term, so if you complete 4 classes or 20 classes in a term, the price is the same. This has saved me a ton of money and time. Also the weekly check-in calls with my mentor has kept me accountable and provided... Read More
Compare the Best Online Marketing Degree ProgramsAs the graph above shows, the five highest-earning marketing bachelor's programs online are much more tightly grouped by median earnings than by approximate four-year tuition. Earnings range from $75,201 to $81,525, while total tuition spans $13,428 to $69,600 — a more than fivefold difference. This is helpful to consider in a field like marketing, where students may be choosing among online programs aimed at similar broad career paths but paying very different prices for the credential. As illustrated in the graph above, recommendation rates are concentrated at the top of this marketing ranking. Five schools reach 100%, and every school in the top 10 is at 86% or higher. That clustering makes the 5-point review rating especially useful because a yes-or-no recommendation measure cannot show the same degree of separation. The five schools at 100% recommendation, for example, range from a 4.8 review rating at CCU to 3.86 at ETSU. CSU and Full Sail likewise share an 88% recommendation rate but differ in rating, at 4.2 versus 3.99. Together, the two metrics provide a more nuanced view of student satisfaction when you're trying to find the best online school for a marketing bachelor's degree. Standout Features of the Most Highly-Rated Online Marketing Bachelor's Degrees: An Editorial AnalysisFor Brand Storytelling and Audience Strategy University of Florida UF's online BS is specifically in Advertising – Persuasive Messaging and sits within the College of Journalism and Communications, shifting the emphasis toward how brands influence, communicate with, and understand audiences. Courses such as Consumer and Audience Analytics, Digital Insights, and Advertising Strategy combine message development with evidence about audience behavior, making this particularly relevant for students drawn to branding, advertising, media, or strategic communications. Built Around AI-Assisted Marketing Workflows Full Sail University Several programs on this list mention AI, but Full Sail goes much further in identifying the actual tools students may encounter in digital marketing workflows. Its curriculum incorporates platforms such as ChatGPT, Gemini, Claude, NotebookLM, HubSpot AI, and Jasper alongside Google Ads, Google Analytics, Semrush, Canva, and other marketing technology. The emphasis is less on discussing AI conceptually and more on combining it with search, content development, analytics, advertising, and campaign execution. Try the Marketing Program Before Committing Purdue Global Purdue Global stands apart for offering qualifying undergraduates the chance to begin with a three-week trial period. For an online marketing bachelor’s, the course format, workload, technology, and the amount of independent learning required can be difficult to judge from an admissions page alone. None of the other programs in this ranking foregrounds a comparable try-before-you-commit structure. Expert Guidance on Choosing the Best Online Marketing Degree
Allison Johnson is a digital marketing specialist at Ridgeline Insights, where she develops and optimizes B2B and e-commerce campaigns across Google, LinkedIn, YouTube, and Amazon. Johnson earned a BBA in sales, distribution, and marketing operations from Boise State University and is currently pursuing an MBA there. Her combination of marketing education and hands-on campaign experience gives her practical perspective on the skills, technologies, and career paths students may encounter after earning a bachelor’s degree in marketing.
How can students evaluate an online marketing program for quality? "Look for project-based courses. I think the best way to learn is when classes allow you to take on a project from the 'real world.' Helping a local business with marketing and pitching them some marketing suggestions gives you the real world application rather than a bunch of theory. I think classes where you can apply what you learn is the most important thing to look out for."
How can online marketing students get practical experience? "An internship is one of the most important things you can do as a student. An internship allows you to learn more about a marketing subject, so you can see if you like it. They also often give mentors, which is not something you can often find once you work full-time. Anywhere where you can apply what you learned, is going to get you the best experience and set you apart." Which marketing skills are most valuable for students to develop? "Having a skill in marketing is the most important thing. Having too broad of marketing knowledge won't really help you much. It's important to be an expert and have a skill in something. Right now, I'd say SEO/GEO and social media are the most valuable skills a marketing professional can have right now." What other advice would you give students who want to pursue a marketing degree online? EXPERT TIP
FAQs About Online Marketing Bachelor's DegreesWhat Should You Expect From an Online Bachelor's in Marketing?Online bachelor's in marketing degrees cover the principles of marketing, digital strategies, consumer behavior, and market research. Online courses typically cover social media marketing, analytics, branding, and strategic communication. By completing one of these online marketing degrees, which come with various concentration options, you can go on to become content marketing specialists, social media managers, and digital marketers. Online marketing degrees are designed to teach students how to analyze and understand consumer behavior, trends, and purchasing habits. Their analysis then turns into marketing campaigns that promote products and services for target audiences. Marketing degrees are not only delivered online, but students also learn digital marketing techniques to promote products through social media, mobile apps, search engine optimization, and website advertisements. Additional subjects covered in an online marketing degree often include consumer analytics, brand identity, and mass communication. In order to create the best possible branding and promotional materials, marketing majors must also understand business through sales strategies, business law, and managerial processes. For this reason, some students choose a business degree focusing on marketing. Regardless of the type of degree in marketing, students should ensure their school is accredited, which means an independent education agency has evaluated its programs and faculty to ensure quality. All online schools featured on OnlineU are fully accredited institutions. Applying to college online for a marketing degree requires first-year students to submit their high school transcripts in order to prove they've taken the prerequisite courses. When filling out the school's online application, students may have the chance to present their college entrance exams. Other applications may include space for personal essays, which allows students to outline and explain their decision to pursue a marketing degree. Interested in a similar online degree program? Check out our pages featuring the best online digital marketing degrees. How Long Does It Take To Get a Marketing Degree?Most marketing degrees require at least 120 credits, which can be completed in four years. This is a typical graduation timeline for full-time students. Part-time students usually take five or more years to graduate, although some programs allow students eight years to finish all required coursework. Part-time online degrees are ideal for students who have already started their marketing careers in entry-level positions. For an Online Marketing Bachelor's Degree, Should You Choose a BA or BS?A marketing degree online can be either a Bachelor of Arts (BA) or a Bachelor of Science (BS).
What Classes Are Common in Online Marketing Bachelor's Programs?Marketing degrees are available 100% online, with coursework delivered through learning management systems. Professors lead classroom discussions through online chat rooms and give lectures through live video streaming platforms. Marketing degrees are all about teaching students ways to communicate with consumers while providing opportunities for businesses to expand their reach in a given market. There are many ways this can be done, with different strategies for different types of companies. Therefore, students need to understand all aspects of marketing, from communication techniques to consumer behavior.
Another similar program to marketing is a communications degree, which is designed to be more broad in terms of scope. What Jobs Can You Get With an Online Marketing Bachelor's Degree?Marketing careers may vary by title, but many involve the same strategies when it comes to understanding and communicating with consumers. Marketing professionals are responsible for researching their customer bases and developing campaigns to increase their sales. Some careers, however, specialize in one aspect of marketing or another. While many graduates enter the workforce, others may pursue a master's in marketing or an MBA in marketing. Below are some examples of careers for marketing degree graduates: are the most common role marketing graduates seek because they can utilize their comprehensive understanding of the field. This position is responsible for identifying customers, developing pricing, advertising products, and monitoring trends in sales and the overall market.
focus on digital marketing through search engine optimization. They aim to increase website traffic for their business by strategically utilizing keywords to boost search rankings. They also need to understand basic programming to update websites based on their analysis of trending search queries.
ensure a business's image remains consistent and positive and matches its marketing initiatives. They're responsible for anticipating how the public will respond to company updates and developing strategies to avoid crises. They also respond to media inquiries, generate press releases, promote products, and create social media posts.
The role of is to compile research regarding sales, pricing, online searches, consumer behavior, and buying trends. These professionals act as statisticians to turn this raw data into graphs and charts for marketing executives to increase the effectiveness of marketing campaigns.
How Much Money Can I Make With a Marketing Degree?Marketing graduates typically make more than the median annual salary for all occupations. While some roles, such as PR specialists, earn approximately , marketing managers make more than double that — at around $80.19 hourly and a median salary of each year. Which Degree Is Best for Marketing?Marketing students often get the most value from a Bachelor of Science in Marketing — such as those featured in our list above — because the coursework prepares them with the analytical skills needed to succeed in professional roles. Alternatively, there are online business degrees with marketing concentrations that focus on developing hard skills in analytics alongside soft skills in communication and management. Some students may prefer digital marketing degrees because they explore the latest social media and website marketing strategies. Are Online Marketing Bachelor's Degrees Worth It?Benefits
Drawbacks
Marketing degrees are an excellent way for aspiring business professionals to learn how to promote products, services, and brands to potential customers. These programs blend management and communication skills with market research and data analytics techniques — the latter of which can also be developed in a data analytics degree. Graduates in marketing will enter an ever-growing job market ready to develop digital and traditional marketing campaigns for modern consumers. Student Reviews of Online Marketing ProgramsOverall, I have loved my experience at Full Sail University in the Sports Marketing and Media Bachelor's because it has taught me real-world problems and how to solve them. The instructors are very responsive and want nothing more than for me to succeed. Review Date: 5/20/2026 Would Recommend: Yes Helpful for Career: Yes I have attended four brick-and-mortar schools over the years in an attempt to finish my Bachelor’s, and each time I would get frustrated with the slow pace and bureaucracy and “take a break.” I researched WGU obsessively for a few months before applying. They were responsive and applied almost all of my transfer credits, and now I’m a month away from finally having my degree. I have had an amazing experience so far. It’s funny that some people will look down on WGU, yet it’s the only university I’ve... Read More Review Date: 10/15/2022 Would Recommend: Yes Helpful for Career: No This school was perfect for me as a working parent and professional. It took me a long time to finish (8 years for my BA), but it was exactly what I needed. I have excelled at work, and have availed of many offers and opportunities only open to people with degrees. The fact that it is online is not for everyone, be sure you can self-motivate in order to have success and stay motivated. I didn't really have to bother with much in terms of customer service or tech support and majority of my books in... Read More Review Date: 6/3/2023 Would Recommend: Yes Helpful for Career: No SNHU online has been such a wonderful experience. The professors were always there when you needed help, and despite being online, there was so many opportunities available. I got into the National Honor Society, and they have many other programs that acknowledge all of your hard work. The classes are very enjoyable and easy to digest. Review Date: 1/14/2026 Would Recommend: Yes Helpful for Career: Yes This review is based on my online schooling experience with SNHU. This school is a wonderful option for people who want to earn a degree on their own time and need to be cost effective. If you think you can attend this school and just skim by, that might work for you for the intro level classes but when you are closer to your degree completion you MUST put in detailed effort and a lot of time. Anyone who discredits an online learning experience after 2020 does not have a progressive mind set. I have... Read More Review Date: 10/15/2020 Would Recommend: Yes Helpful for Career: No I've read a few other reviews and personally cannot relate to any of the negative ones. WGU is 100% online so you can't expect it to be anything close to traditional b+m learning. Of course the proctors have to look around your desk! They do this to make sure you aren't cheating so don't take it so personally (it's their job for crying out loud). I didn't have much trouble with my financial aid but that doesn't mean everyone else will have the same experience. I attended a b+m university before and... Read More Review Date: 5/31/2018 Would Recommend: Yes Helpful for Career: No I love this school. You pay one price per term, so if you complete 4 classes or 20 classes in a term, the price is the same. This has saved me a ton of money and time. Also the weekly check-in calls with my mentor has kept me accountable and provided the encouragement I need! The only thing you need to get used to is that not every class is alike and you might need to contact your mentor to find all the resources. Review Date: 12/10/2018 Would Recommend: Yes Helpful for Career: No Read the reviews, and you will quickly find one thing to be true, either this educational setting and structure work for you, or it does not. For me, it works, and it works amazingly. I have completed 45 credits in term 1 and plan on finishing my bachelor's degree this upcoming summer or possibly earlier. I was lucky enough to come across WGU while researching schools to use my Trade Act benefits that resulted from a layoff. Traditional brick and mortar colleges and universities would only allow... Read More Review Date: 11/7/2018 Would Recommend: Yes Helpful for Career: No I just went back a college to earn a higher credential. I started the Bachelor Completer program in August 2017, and will be completing it in September of 2018. I averaged 20-24 credits per quarter and took all of the CBA courses. (Test outs) it CAN be completed in 1 year...but it's a large time investment. Here is the BIG negative.........the entire program is writing papers. Seriously...it's all theory and you don't get hands on experience with any marketing software, programs or ANYTHING! I did... Read More Review Date: 7/6/2018 Would Recommend: No Helpful for Career: Yes I am currently enrolled in the Marketing Management program with WGU. I have attended two other colleges in my lifetime and I really had a hard time working full-time and balancing traditional schooling. This led me to WGU. I cannot speak for everyone, but as I read the reviews I do feel like there is a lot of complaints based on personal performance, rather than the actual experience at WGU. WGU can be frustrating. You are allowed to do as little, or as much as you'd like (assuming you are at least... Read More Review Date: 9/19/2016 Would Recommend: Yes Helpful for Career: Yes I just completed my Bachelor of Arts in Marketing degree from American Military University. I had transferred credits from another school and many (but not all) were accepted. I have previously earned an Associates of Applied Science in Music Technology from a brick and mortar school and was nearly finished with a degree in Criminal Justice from a different online school before I made the switch to AMU. Of the three colleges I've attended, AMU was the most challenging. The workload is appropriate... Read More Review Date: 10/1/2017 Would Recommend: Yes Helpful for Career: Yes In many ways I love WGU. Despite a lot of upheaval in my life while I have been a WGU student, it has been flexible enough for me to be able to continue making progress. But I cannot at this time recommend it. It comes down to two basic problems I see in both my own experiences and those of friends and family (some of whom have graduated and some of whom dropped out.) First, the mentor connection is important. If you do not have a good match with your general mentor, it will be much harder to make... Read More Review Date: 3/7/2017 Would Recommend: No Helpful for Career: No The CBU Online program was very hands on, and the professors really seemed to care about me as a student, and were supportive and helpful throughout my education. I loved that the schedule was flexible enough for me to still have a job while I attended. Review Date: 8/30/2016 Would Recommend: Yes Helpful for Career: Yes WGU is not for everyone, but it has been exceptional for me. I have spent 30 years in my field, and so I have moved quickly through the program. It will not take me a full year to complete my degree. I have not "coasted" and there are no gifts. It is a challenging program. The biggest weakness is their math department. Their Algebra course make me consider quitting, it was so awful! But the rest of the courses have been great. I have learned some more advanced concepts in subjects I already know,... Read More Review Date: 4/8/2015 Would Recommend: Yes Helpful for Career: No I was a business major at WGU, studying Marketing Management. I graduated in 16 months with no prior college experience! All I had was a high school diploma! WGU has really made my dreams come true, always wanting a degree! I have seen some reviews of people saying "oh employers won't like that you graduated college so early because it shows that you 'took the easy way out'" when in reality, graduating early has helped me! They see that I am a hard worker and is very dedicated! Online school is not... Read More Review Date: 7/26/2015 Would Recommend: Yes Helpful for Career: Yes The University of Phoenix provided me with an option to complete my bachelor's degree while working full time and supporting myself. The pace and content of the courses allowed me to stay stimulated and competitive in my career field. I am currently enrolled to start my MBA at the University of Texas at Arlington and if it weren't for the University of Phoenix this would not have been possible and for that I am very grateful. I do think that the curriculum could have been more rigorous however for... Read More Review Date: 7/17/2016 Would Recommend: Yes Helpful for Career: Yes A good degree on the resume. Worked for tech companies all over Seattle including Amazon with this degree. No regrets. It’s not as easy as showing up, you put in real work with all your down time while you’re working your job. Get your AA then transfer in. Review Date: 3/6/2020 Would Recommend: Yes Helpful for Career: No The best part about Western Governor's is also the worst part in ways and that is ability to work at your own pace. There were some semesters when I excelled and completed more credits then I needed to. Yet, there were other semesters where I struggled and could really have used the structure of knowing when I needed assignments complete. Instructors were accessible, but offered no help in the class unless you reached out for it. Classes typically consisted of reading the material, studying at your... Read More Review Date: 8/22/2019 Would Recommend: Yes Helpful for Career: No I selected Walden University because my mother was attending it for her Masters in Education. Although I had to adjust to online school, it takes a lot of dedication, the adjustment came easily. I did enjoy the set schedules for assignments that were posted for the entire class as I'm a procrastinator and need deadlines to help push me to actually completing anything. I liked my instructors, although sometimes I did feel a little overwhelmed with assignments. But, I always managed to get it done... Read More Review Date: 9/20/2014 Would Recommend: Yes Helpful for Career: Yes University of Phoenix's online degree program allowed me to purse a dream while working full time. The ease of online learning was lots of work but paid off as I achieved an education that has helped me advance in my career. I am now about to purse an education through a graduate program. Review Date: 12/15/2016 Would Recommend: Yes Helpful for Career: Yes Related Articles |
